Promoting Your New Web Site

Now that your company website is on the Internet, how do you increase traffic, or the number of visitors it receives? It takes several weeks for search engines to list your web address, so in the mean time, you can begin promoting your site in the following ways. Successful online marketing requires an ongoing combination of promotional efforts.

• Business Cards, Stationery, Invoices, Marketing Materials – Have your web address printed on your business cards and any other materials which your customer or potential customer receives. (Tip: Just use yourcompany.com when printing your web address.)
• Advertising – If you are currently advertising, or direct mailing to your customers, add your web address to your materials so your customers are aware of your new site.
• Newsletter – Send a newsletter out to clients announcing your company’s new site on the Internet.
• Publicity – Send out press releases to local newspapers or select trade publications your customers read.  The more people who know about your site, the better.

On-Line Resources

100+ Marketing Ideas - This site contains great small-business marketing tips from the Online Women's Business Center.

The Original 20 Reasons to Put Your Business On the WWW - This site is the original; find out how many of the reasons you match!

Guerrilla Marketing Online - This site offers marketing tips and techniques, a Guerrilla Marketing bookstore, contests for visitors, an e-mail newsletter and a directory of Guerrilla Marketing vendors -- updated frequently.

Internet Business Start-Ups - Visitors to this site can find information about methods of payment on the Internet, tips, answers to Internet entrepreneurs commonly asked questions, links to businesses and services Internet entrepreneurs need, a glossary of basic online terms and much more.

The Marketing Resource Center - This site provides valuable resources to assist small-business operators growing their businesses.

Web Marketing Information Center - Visitors to this Web site will find links to hundreds of online articles about effective Web marketing and other online resources for business.